In the first sentence I link to the article, making sure not to use the verboten "click here" as the link text. I also make a meta-remark on why the linked-to article is worthy of notice, and summarize it if I have not done so already.
A piquant quote often follows:
In this paragraph I will state in which journal the research will be published. I won't provide a link because either a) the concept of adding links to web pages is alien to the editors, b) I can't be bothered, or c) the journal inexplicably set the embargo on the press release to expire before the paper was actually published.
And I end with a one-line zinger.